Creative Director · Brand Strategy · Creative Leadership
DanielHenry
Boston, MA · Available for senior creative roles
Taunggyi Balloon Festival
Myanmar, 2018
Myanmar, 2018
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Introduction
Hi, I’m Daniel — a Creative Director based in Boston.
This portfolio spans a decade of creative leadership across Southeast Asia and globally — from launching a country’s first 4G network and scaling a fintech platform to 10 million users, to building brand systems for startups, development partners, and global campaigns under Ogilvy.
It’s a presentation of the work, the thinking, and the point of view behind both. Creative direction, for me, has always been about finding the idea that makes a brand feel inevitable — then building the systems to deliver it at scale.
I’m currently based in Boston and open to Creative Director, VP Brand, and senior creative leadership roles.
It’s a presentation of the work, the thinking, and the point of view behind both. Creative direction, for me, has always been about finding the idea that makes a brand feel inevitable — then building the systems to deliver it at scale.
I’m currently based in Boston and open to Creative Director, VP Brand, and senior creative leadership roles.
About
Leadership built in the field.
Every skill I’ve developed found its edge in complexity. Building brands in emerging markets forced clarity under pressure. Leading production teams across languages and cultures built something no studio teaches: the ability to make a group of people with different instincts move as one.
I’ve led 12-person creative teams, directed national campaigns across TV, OOH, social and retail, and built brand systems that had to hold across 50+ locations from day one.
About
Sharpened by distance.
From print magazines to mobile apps, from development bank reports to fintech brand systems scaling to millions of users — each context stretched a different muscle: strategy, storytelling, execution, leadership.
I started in commercial photography — shooting for Coca-Cola, Minute Maid, and other global brands through Ogilvy. Moved into in-house creative leadership across Southeast Asia. Built a consultancy that has helped clients secure over $10M in funding. The range is the point.
Now I’m bringing that to Boston.
Work
Eight years building brands at scale across Southeast Asia, then an independent practice across four continents. Always in complexity. Always with genuine stakes.
KBZ Bank · Brand Strategy & Creative Direction
Southeast Asia's fastest-scaling mobile wallet.
Head of Creative | 2019–2021
I led brand, campaign, and product creative for KBZPay through its most critical growth phase — national TVCs, daily social, influencer campaigns, a full bank rebrand, and the launch of KBZ Private.
During COVID-19, I directed a full brand audit and redesign of KBZ Bank's identity, digital platforms, and branch experience across the country.
10M
Users at peak
4M→10M
User growth
290K+
Merchants
12
Person team
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Ananda Livemore · Brand Launch & Campaign Direction
Myanmar's first 4G network. A brand from zero.
Creative Director | 2018
Launched Myanmar's first data-only 4G+ network, introducing a new consumer telecom brand to the ASEAN market through lifestyle-driven design and high-visibility campaigns.
Directed launch strategy and creative across TV, OOH, social, and retail in partnership with Y&R — delivering national rollout and executing the “livemore” campaign across 50+ locations.
78K+
Followers in 6 weeks
50+
Locations activated
Y&R
Agency partner
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Orchana · Brand Identity & Content Strategy
Redefining menopause care for the modern woman.
Creative Director, DARC Design Studio | 2024–2025
Built the brand system, content strategy, and UX direction for a HealthTech startup focused on menopause wellness. Delivered naming, visual identity, brand voice, content pillars, and patient journey design for a category requiring both clinical credibility and genuine warmth.
Full
Brand-to-UX scope
HealthTech
Sector
Boston
Market target
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Bomber Long Drive · Brand Identity & Launch Strategy
Where amateur golf meets real competitive spirit.
Creative Director, DARC Design Studio | 2023
Developed the full brand identity and launch strategy for a golf lifestyle brand targeting competitive amateur players. Delivered naming rationale, visual system, brand voice, and social-first campaign creative built for community growth.
Full
Identity system
Social-first
Launch strategy
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PrivatePay · Brand Identity & Investor Narrative
Prove the Buyer.
Protect the Transaction.
Protect the Transaction.
Creative Director, DARC Design Studio | 2025–2026
A pre-MVP fintech startup building a new payment network that performs full KYC at the point of sale while cryptographically separating identity from purchase data.
I directed the full brand system from positioning through execution: visual identity, typographic language, the fingerprint motif, product UI direction across the onboarding flow, and the investor narrative.
$1.8T
Regulated commerce opportunity
PreMVP
Zero-to-brand scope
Full
Brand to investor deck
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Additional Work
More samples
available.
available.
Editorial design, magazine direction, international school branding, artbook direction, and development sector communications work available at DARC Design Studio.
View at darcdesign.studio ↗
Photography
Twelve years across four continents. Learning to read a room, a culture, a moment.
Photography
1 / 12
Commercial
Yangon, Myanmar Minute Maid Pulpy — Campaign photography
Yangon, Myanmar Minute Maid Pulpy — Campaign photography
Commercial
Yangon, Myanmar MPT — Campaign photography
Yangon, Myanmar MPT — Campaign photography
Commercial
Mandalay, Myanmar Kalinko — Fashion & textile editorial
Mandalay, Myanmar Kalinko — Fashion & textile editorial
Commercial
Yangon, Myanmar SH Legal — Corporate portrait
Yangon, Myanmar SH Legal — Corporate portrait
Commercial
Yangon, Myanmar Coca-Cola — Campaign photography
Yangon, Myanmar Coca-Cola — Campaign photography
Commercial
Yangon, Myanmar Julia Dresses — Fashion editorial
Yangon, Myanmar Julia Dresses — Fashion editorial
Banner Island, Thailand
Inshore fisherman — Personal documentary
Mandalay, Myanmar
Longyi merchant — Personal documentary
Myanmar
Morning alms — Personal documentary
Yunnan, China
Badminton court — Personal
Lake Garda, Italy
Sunset — Italian Summer
Taunggyi, Myanmar
Balloon Festival — Personal
Available for a conversation
Daniel
Henry
Henry
Creative Director · Boston